About Us

About Us - Maizah by Hands of Gold

Maizah by Hands of Gold is a tribute to Kashmir’s rich heritage and timeless elegance, seamlessly blending traditional craftsmanship with contemporary design. Rooted in the heart of Kashmir, where nature’s beauty meets artisanal mastery, Maizah is a symbol of exclusivity and cultural regality.

Specializing in the age-old crafts of tilla and aari embroidery, each Maizah creation embodies the unmatched skills of our celebrated artisans. Their hands weave magic into every thread, transforming fabrics into wearable art. Our exquisite collection includes stunning kaftans, elegant pherans, chic co-ord sets, and sophisticated kurtas feature meticulously handcrafted embroidery on premium fabrics by Kashmiri karigars. 

The tilla embroidery, featuring timeless motifs like chinar leaves, almond paisleys, and other heritage designs, matures gracefully, becoming the soul of the fabric over time. Meanwhile, the intricate aari work adorned on a variety of materials offering patrons the opportunity to customize motifs and designs to their taste. 

Every Maizah piece undergoes a detailed process spanning months— selecting the finest threads and weaving intricate embroidery—ensuring an unparalleled level of craftsmanship.

Our kaarigars are the heart of Maizah, dedicating their skills to every detail, from the selection of the raw material to the final touch. The result is a collection that not only exudes splendour but also connects you to the timeless artistry of Kashmir.

Each article from Maizah is a limited-edition treasure guaranteeing exclusivity. A single product dispatch takes 6-8 weeks, making your choice not just an outfit but an exquisite statement. What sets Maizah apart is the authenticity of our handwoven creations—where minor imperfections narrate a tale of human touch, transforming every apparel into a masterpiece. These delicate nuances unique to the handmade embroidery, make each creation rare, timeless, and culturally opulent.

Maizah is more than just fashion; it is an indulgence in Kashmir’s legacy, appreciation of handmade intricacy, and discerning taste, designed to enhance your aura with rarity and elegance. Our pieces offer endless styling possibilities, empowering you to express your individuality while embracing the warmth of Kashmir’s culture. Each garment invites a longing for more, offering a sensory experience that captivates the soul. 

Vision of Maizah by Hands of Gold

  • Heritage, Handcrafted forToday

    We reimagine Kashmir’s timeless artistry in contemporary silhouettes, blending tradition with modern elegance.

  • Empowering Craft, Elevating Style

    Every stitch tells a story, preserving the legacy of Kashmiri artisans while making
    their craft a global statement.

  • Wearable Heirlooms, Woven to Last

    With the finest silk and wool, our handcrafted pieces transcend trends, becoming cherished keepsakes for generations.

About the Founder

Some journeys begin with a destination in mind. Others, like Sadaf Syed’s, are woven by threads of tradition pulling her closer to a world which she was always meant to embrace. Guided by curiosity, a deep-rooted love for the craft, and the invisible strands of heritage that bind generations together, her path unfolded not by design, but by artistic inquisitiveness turning her vision into a timeless craft.

The story began back in 2015 with paper mache—a craft in vivid hues derived from organic pigments, swirling into intricate floral and paisley motifs. Sadaf gave this ancient Kashmir’s true marvel a platform under the name Hands of Gold creating a path that’s unique to every artist born with the Midas Touch.

After paper-mache, stepping into the world of hand embroidery was as natural as the season’s turning. Maizah was born—not just as a brand, but as a promise to keep the rhythm of Kashmir’s craft alive.

Sadaf believes that embroidery is not meant to be locked away in trunks or saved for rare occasions. It is meant to be worn, lived in, and cherished each day. It is a quiet luxury that moves effortlessly across generations, softening with time, carrying stories in its every sequence. With Maizah, she reimagines hand embroidery for the modern world, where tradition and everyday elegance walk hand in hand. She believes that Maizah is more than just fashion. It is a movement to honour the artisans, celebrate the art, and reconnect people with the beauty of the handmade artistry.

With Maizah, Sadaf invites you to not just don an apparel but to embrace a story—one woven with patience, passion, and the timeless soul of Kashmir.